National Minority Development Council
Agency of Record for the leading organization advocating for minority-owned business enterprises nationwide. Support NMSDC with media relations activities and secured placement among leading publications for the leadership such as USA Today and NPR Marketplace.
Amid rising scrutiny and backlash against DEI initiatives, we led a high-impact media strategy that secured over $5M in advertising value equivalency (AVE) and positioned NMSDC leadership as a powerful voice in supplier diversity. By crafting compelling narratives and providing real-time thought leadership and crisis communications support, we helped maintain a unified message and earn 100% positive media coverage across top-tier outlets. The campaign not only preserved their brand integrity but elevated their executives as trusted advocates for equitable business practices.
Wells Fargo Case Study - Home Lending Campaign
Over the course of the campaign, we secured 60 high-impact media placements across print, broadcast, and radio, placing our message squarely in the heart of public conversation.
These stories didn’t just land—they resonated. With 143 million impressions and 2.8 million viewers , our narrative reached far beyond our immediate audience, fueling a wave of visibility and credibility.
And the best part? The sentiment was 100% positive. Every headline, soundbite, and article amplified the brand with clarity and confidence.
Our impact extended beyond traditional media, too. Social media buzz helped drive a 95% month-over-month increase to the WF Spanish landing page, bringing over 66,000 unique visitors directly to the site—a clear sign that storytelling sparked action.
MassMutual
Media outreach lead for MassMutual FutureSmart Challenge- a national tour that provides financial education to middle school students. MassMutual partnered with award-winning actor and New York Times best-selling author Hill Harper, local NBA teams, and basketball legends, to reach over 25,000 kids across the country.
Goodie Nation
Used earned media to demonstrate how large companies entrusted their DEI and initiatives to Black Founders Goodie Nation. Media trained Joey to prepare him for the Black Enterprise feature story and several other leaders to position them among leading media outlets. Partnered with Lenovo PR and small business owner winners to launch an Evolve Innovation Challenge. Secured local and national media placements in over 14 media outlets and secured more than 12 million media impressions.
ConsejoSano
Organized press conference to launch ConsejoSano, a health services navigation platform for Spanish speakers in America and helped raised through public relations $4.9 million in Series A funding. Company was featured among leading media outlets such as Wall Street Journal, CNN and Yahoo News among others.
ThinkNow Reseach
Promoted ThinkNow Research studies generating stories among leading media outlets such as Media Post, AdAge and PRWeek. Analyzed research data and created compelling stories. On its own, data doesn’t mean much. But when you mesh it together with a fascinating, coherent story, your narrative becomes compelling and draws in the customer. Your audience is interested in engaging content where they see a reflection of themselves in the brand itself.