Spearheaded Google's first US Spanish Be Inernet Awesome campaign reaching ov 200 million users during the media outreach campaign with over 5 million videos downloads.
Wells Fargo/Tuition Funding Sources
The media outreach campaign resulted in stories in 70 news outlets, including 10 television segments reaching an estimated 437,368,068 million impressions. During the proactive media campaign, traffic increased by 13.5% and registrations increased by 18.7% over those same months in 2017.
Media outreach lead for MassMutual FutureSmart Challenge- a national tour that provides financial education to middle school students. MassMutual partnered with award-winning actor and New York Times best-selling author Hill Harper, local NBA teams, and basketball legends, to reach over 25,000 kids across the country.
Organized press conference to launch ConsejoSano, a health services navigation platform for Spanish speakers in America and helped raised through public relations $4.9 million in Series A funding. Company was featured among leading media outlets such as Wall Street Journal, CNN and Yahoo News among others.
Santa Ana Watershed Project Authority
Translated collateral materials including video, radio scripts and flyers for the Santa Ana Watershed Project Authority. We helped the organization deliver culturally-relevant messages to educate consumers about the benefits of drinking tap water. The campaign generated media results among Los Angeles Times and other leading media outlets.
Promoted ThinkNow Research studies generating stories among leading media outlets such as Media Post, AdAge and PRWeek. Analyzed research data and created compelling stories. On its own, data doesn’t mean much. But when you mesh it together with a fascinating, coherent story, your narrative becomes compelling and draws in the customer. Your audience is interested in engaging content where they see a reflection of themselves in the brand itself.