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PROJECTS

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National Minority Development Council
Image by Erol Ahmed
Wells Fargo/Tuition Funding Sources

Agency of Record for the leading organization advocating for minority-owned business enterprises nationwide. Support NMSDC with media relations activities and secured placement among leading publications for the leadership such as USA Today and NPR Marketplace.

 The media outreach campaign resulted in stories in 70 news outlets, including 10 television segments reaching an estimated 437,368,068 million impressions.  During the proactive media campaign, traffic increased by 13.5% and registrations increased by 18.7% over those same months in 2017.

 

Investment Chart
MassMutual
Faucet
Santa Ana Watershed Project Authority
Media outreach lead for MassMutual FutureSmart Challenge- a national tour that provides financial education to middle school students. MassMutual partnered with award-winning actor and New York Times best-selling author Hill Harper, local NBA teams, and basketball legends, to reach over 25,000 kids across the country.
       
                      ConsejoSano
 
Organized press conference to launch ConsejoSano, a health services navigation platform for Spanish speakers in America and helped raised through public relations $4.9 million in Series A funding. Company was featured among leading media outlets such as Wall Street Journal, CNN and Yahoo News among others.

 

Doctor and Patient

Translated collateral materials including video, radio scripts and flyers for the Santa Ana Watershed Project Authority. We helped the organization deliver culturally-relevant messages to educate consumers about the benefits of drinking tap water. The campaign generated media results among Los Angeles Times and other leading media outlets.

 

 

           

                        ThinkNow Reseach

 

 

Promoted ThinkNow Research studies generating stories among leading media outlets such as Media Post, AdAge and PRWeek. Analyzed research data and created compelling stories. On its own, data doesn’t mean much. But when you mesh it together with a fascinating, coherent story, your narrative becomes compelling and draws in the customer. Your audience is interested in engaging content where they see a reflection of themselves in the brand itself. 

Market Analysis
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